Student Evaluation of and Reaction to a Marketing Simulation Game Under Varying Circumstances

Abstract

The purpose of this paper is to examine student opinion of certain internal and external assignments used along with a marketing simulation game and to compare the performance of students in a marketing simulation game with and without the use of these assignments. In order to accomplish these objectives, the paper has been divided into three sections. The first section discusses the types of internal and external assignments used. The second section reports on the results of a student questionnaire concerning the internal and external assignments. Finally, the last section compares student performance in the simulation competition when different combinations of internal and external assignments were used.