A Personal Marketing Strategy Approach: Framework and Application

Authors

  • Paul C. Thistlethwaite

Abstract

The concept of marketing is increasingly being applied in many different areas. The application of some of the fundamental marketing concepts to the individual is discussed in this paper. Students in three retailing classes studied how the marketing strategy concept could be applied to them. They investigated important uncontrollable variables, analyzed the market (a retailer), and then applied the marketing mix variables to themselves. In effect, they were the products! services to be marketed.

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Published

1979-03-13