The Use of Games at Different Levels in a Single Marketing Course to Increase Game Participation

Abstract

Some element of confusion can usually be expected among students when beginning a computer simulation game. Often the anxiety developed may prevent the student from fully participating in the game and as a result reduce what can be learned. In this paper the author reports on the observations of students who were started on a limited decision making game before moving on to one more complicated. The result appears to be increased participation and learning.