Would You Take a Marketing Man to a Quick Service Restaurant? Modeling Corporate Social Responsibility in a Food Service Menu-Management Simulation

Abstract

Notwithstanding the large number of simulation and experiential learning papers addressing ethics and social responsibility, little has been done simulate the financial con-sequences corporate social responsibility (CSR). And yet, the increasing financial accountability of corporate leaders is driving them to consider CSR for its financial as much as its social consequences. Indeed, much of the literature ad-dresses CSR as a kind of public relations activity, the cost of which is justified for the goodwill it buys. This paper develops a simulation design built around this concept. It combines a corporate reputation and risk management model to allocate rewards for both immediate profitability and goodwill.