A Case Study in the Use of Experiential Learning (A Management Game Simulation) To Enhance Student Understanding Of Strategy Evaluation and Policy Formulation

Andrew Varanelli, Jr., Susan M. Fazio


The use of multiple regression for strategy measurement and for forecasting in a competitive management game was studied. The simulation supports a senior level undergraduate and introductory level graduate course in business policies. The technique is used to reinforce the general course concepts dealing with evaluation of existing corporate strategy. Also, its use brings into sharp focus the need for planning in order to meet or to attempt to change future competitive conditions that are forecasted by the model. From the students standpoint, the implementation of the multiple regression model in a simulated decision making situation removes statistical analysis from the realm of a mathematical abstraction.

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