Behavioral Decision Theory and Business Policy

Authors

  • Dallas T. DeFee

Abstract

Theoretical and empirical work in Behavioral Decision Theory can enrich the traditional business policy course. Business policy should integrate normative and descriptive theories of individual and organizational behavior. One means of accomplishing this objective is to view policy formulation and implementation as a series of key strategic decisions made under conditions which vary from certainty to ambiguity.

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Published

1981-03-13