Extending the Simulation Product Life Cycle

Abstract

Every product, and the industry that grows to produce various brands of a product, proceeds through a series of sales phases called the “Product Life Cycle” (PLC). Simulation gaming, and the industry that supports it, is no exception to the life cycle concept. Most businesspeople and academics know about the “Product Life Cycle,’ but few understand the strategic benefits derived from “cycle analysis. The Simulation industry (more specifically each simulation author/publisher combination) might be able to improve sales significantly by following a few simple guidelines for product analysis.