What Does R2 Have to do with a Product Management Course?

Abstract

An approach to a Product Management course which utilizes the Ness and Day game and interactive SPSS is discussed in this paper. The benefits of learning how to play a game dealing with consumer products like soft drinks is important for the Student as he/she develops management skills. The importance of leaning how to use a canned statistical program like SPSS and doing it interactively is realized as the business world becomes more involved with interactive terminals and data analysis. The combining of these two ideas in the product management produces a synergistic result in the course since the resulting learning from the course will be more than if either were used by itself.