The Use Of Simulation In The Teaching Of Business Policy

Abstract

The use of computer simulation in the Business Policy Course has been hampered by a widespread misunderstanding of the purposes of the course. Another obstacle has been a belief that it is not possible to incorporate simulation into the case method in such a way that the advantages of both methods are retained and the shortcomings of both are minimized. A combination pedagogical technique called the Simulated Case is proposed, its characteristics are discussed, and the manner in which it would be used is described