A Marketing Plan Exercise: Development of Inter-Team Cooperation Using A Coordinated Experiential Approach

Abstract

A class project designed to develop a marketing plan and created to reinforce behavioral concepts. In this project students must cooperate and coordinate efforts since the entire class creates the marketing plan and the marketing plan is given a single grade which is shared by all members of the class. If class members are rewarded for extra effort or penalized for reduced effort, the special recognition comes from peer evaluations. As in the world of business, performance is a team effort with the weakest link affecting the final output.