Experiential Exercise with Multinational Student Teams: Researching Together a Multinational Corporation and Developing Jointly a Strategic Marketing Plan for IT Using Blackboard

Authors

  • Detelin Elenkov

Abstract

This brief paper describes the theoretical basis and practical essence of an experiential exercise in the area of international marketing focusing on joint research and development of a strategic marketing plan, relying on teamwork in multinational student teams and using Blackboard as a working platform.

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Published

2014-03-10