Dragons, Dungeons, Passions and Profits: The Tale of the Rainbow Book Den

Abstract

Inspired by her love for reading and a deep-seated concern for educational and civic advancement within the African-American community, Gloria Davis1 started a multi-cultural children’s bookstore, the Rainbow Book Den1, in 1992. Through her bookstore Gloria is able to see glimpses of her dream of positively impacting the African-American community become a reality. However, the bookstore’s profitability is impacted by the limited economic resources of existing and potential customers in her target market. Gloria’s health issues and the demands of serving as caregiver to her elderly parents have also made managing the bookstore difficult. She has had to close the store twice before for personal reasons. Now, she hopes to find a way to make an impact on her community and successfully manage her bookstore.