Another Procedure for Determining Market Demand

Abstract

In the design of marketing and total enterprise business simulation games perhaps the cornerstone is the determination of demand for the simulation companies’ products or services. Numerous mathematical models for demand determination have been published in the general academic literature. Too, of course, the topic has received attention in the realm of simulation gaming. Herein is described an approach to determining demand that, while use is made of functions, is different in kind from a single encompassing mathematical model.