Teaching about Sampling in a Marketing Research Class

Authors

  • David Finn

Abstract

In the spirit of sharing that is characteristic of ABSEL, this paper describes a classroom exercise that the author uses to convey the meaning of a sampling distribution. Although students enrolled in marketing research courses usually are required to have passed an introductory statistics course, the concept of sampling distributions (so important in understanding sampling) seems to have eluded them. A description of the class exercise, instructions to students, and the source program is included.

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Published

1987-03-09