Laptop: A Principles of Marketing Simulation

Authors

  • A. J. Faria
  • John R. Dickinson

Abstract

LAPTOP is a microcomputer based simulation game designed for use in the principles of marketing course. It is intended to provide a complement to the traditional lecture and textbook approach to this course. LAPTOP aims for a niche between highly specialized and highly comprehensive games. Some features include an environment drawn from real-world scenarios and data, qualitative as well as quantitative decisions, marketing concept and theory material integrated into the student manual, and a high degree of user-friendliness for both administrator and student.

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Published

1987-03-09