Introducing INMART: An International Marketing Simulation Game

Authors

  • Patriya S. Tansuhaj
  • James W. Gentry

Abstract

A new international marketing game, INMART, is described. In terms of scope, it is somewhat similar to the EX-STRA Export Strategy game (Bissada and King 1984). Both games require students to perform country analyses out-of-class prior to making export decisions (level of activity in various countries, pricing, etc.) based upon such variables as the changes in duty levels, currency values, and trade policies. However, INMART offers some unique benefits as well in that it can be played interactively by individual students in a relatively short period of time.

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Published

1988-03-09