A Model For Pricing Decisions In "First Period" Marketing Simulation Games

Authors

  • Amir Rashid
  • Hugh M. Cannon
  • Fred W. Morgan

Abstract

In this paper an expert system model is proposed for making "first-period"pricing decisions in the context of a simulation game, Compete. Such decisions are usually characterized by very low information availability. The model is based on a pricing decision framework developed by the authors.

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Published

1988-03-09