Experiential Approach to Entrepreneurship
Abstract
This paper discusses the importance of entrepreneurship and presents a teaching procedure utilized in a School of Business New Product course. The paper is intended to offer pedagogical insights for School of Business faculty. The procedure encompasses experiential and case-method teaching techniques. The four stages of this procedure are: 1) product ideation, 2) environment, 3) case analysis and 4) product development.Downloads
Published
1990-03-09
Issue
Section
Articles