The Effect of Decision Format and Evaluation on Simulation Performance, Decision Time, and Team Cohesion

Abstract

The simulation performance of 188 students formed into two decision format groups, regional managers and committee managers, was measured along with CPA, introductory marketing grades, previous simulation performance, total time spent on the simulation decisions, group cohesiveness and other attitude measures. Committee decision format groups outperformed regional decision format groups, spent more time making decisions, and reported more learning benefits. There were no cohesiveness differences between the two decision format groups.