STATUTOR: An Expert System for Selecting Analytical Techniques for Analyzing Marketing Research Data

Authors

  • Ronald S. Rubin

Abstract

STATUTOR is an expert system designed to assist marketing research students select an appropriate statistical technique for a particular research problem. This paper describes an instructional technique that enables students to use a knowledge-base as a decision aid. It seeks to automate the symbolic reasoning and the heuristic processes employed in the selection of such analytical techniques.

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Published

1990-03-09