Factors Affecting Effective Teaching OP Strategic Planning: Some Preliminary Evidence

Abstract

Strategic Planning/Business Policy as the unifying discipline within accredited graduate business schools has undergone significant changes in course content. The discipline has been expanded to include more concepts with a substantial empirical and conceptual base. These changes have had effects on the pedagogy of the course. An empirical test within a limited sample has shown that perceived teaching effectiveness is affected by the mix of pedagogy as well as the educational background of the instructor. Furthermore, this paper introduces a questionnaire with sufficient validity for use in further testing the effectiveness of various teaching pedagogy.