Cases: Real Organizations in Real Time in the Classroom

Abstract

An innovative and exciting approach to the case methodology, aimed at bringing real and ongoing organizational issues directly into the students’ hands, is presented in this paper. “Live data”, in the form of videotaped interviews, direct CEO contact, raw financial information, and other available internal/external information, covering all areas of the business, are presented to students for analysis. Strengths and weaknesses of the Integrated Case methodology are discussed and would-be users of the approach are cautioned. Though the educational benefits are substantial, the effort required to orchestrate the process are significant and should not be discounted.