Entrepreneurial Simulation Program

Authors

  • Thomas F. Penderghast

Abstract

Whet is it like to run your own business? Find out with ESP. In ESP, students compete against each other by making critical business decisions on store design, location, inventory, and advertising in the retail shoe industry. Student decisions are fed into a computer (students do not operate the computer directly) that simulates market response.

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Published

2014-03-06