CEO II: A Gaming Simulation for Assessment

Authors

  • Precha Thavikulwat

Abstract

Although gaming simulations have been criticized for lacking behavioral variables and being administratively time consuming, they are especially suited to assessing business learning because they give objective scores, and can be comprehensive, flexible, and easy to administer. CEO II overcomes the criticisms by gaming behavioral variables and automating decision processing. Notable features include progressive complexity, individual and team tracking and scoring, market-based scores, market analysis support, strategy decisions, network cognizance, and quality management.

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Published

2014-03-06