Astute Business Policy: A Simulation of the Automobile Industry

Abstract

This presentation provides a hands-on introduction and demonstration of the Astute Business Policy simulation, published by SHR Associates and coauthored by Steven Gold and Harvey Gold. The simulation involves managing a company in the automobile industry and trying to achieve the objectives of the firm. Participants will be shown how to use the software to set objectives for the firm, enter tactical decisions, and run the program. After learning how to do this, participants will have the fun of trying it on their own and competing against firms managed by the computer program. The Astute simulation is best suited to teach strategic management and business policy concepts.