Building SimuWorlds: Strategic Management Games of the Future

Abstract

The MMG Simuworld is a multinational management game and case combination simulating the manufacturing, marketing, and financing of microcomputer products combined with a continually developing case study of the most rapidly developing industry technologically in the world. The game is oriented well to develop and stretch the minds of participants from many industries, and it is a useful laboratory for updating managers within the microcomputer and related industries. Additionally, MMG design makes it highly suitable as a laboratory in which other tools of organizational and anticipatory learning can be utilized.