Are Good Strategies Consistently Good?

Abstract

One of the conclusions from the ongoing stream of PIMS research is that business strategies are successful if their fundamentals are good, unsuccessful if they are not. The implication is that successful strategies in a particular marketplace/economic environment will continue to be successful strategies in similar environments - even if competition is changed. The study presented here tests this conclusion in a business simulation competition and finds that successful strategies in one industry will, indeed, be successful in another.