Utilizing Cultural and International Landmark Constructs to Assess Business Student's International Awareness

Abstract

Due to the ever-increasing international dependency of today world's economy, almost every business degree curriculum includes at least one course on international business. The courses tend to accentuate how to expand and market products on an international scale. Little information is disseminated in these classes on how important the success or failure of these endeavors rests on the knowledge of differing countries' culture and other related areas of knowledge. The purpose of this paper is to report the findings of a pilot study conducted to assess the extent that business students' are aware of international culture and landmarks.