Bootstrap Benefit Segmentation: Finally a Way to Teach Benefit Segmentation without Primary Data or Those Fancy Statistical Methods
Abstract
This article introduces an experiential learning activity designed to provide business students with an understanding of benefit segmentation, product positioning and target markets. This “bootstrap benefit segmentation” method can be taught without the need for primary data. It makes benefit segmentation available as a short-term experiential activity.Downloads
Published
1996-03-06
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Articles