Business Plans, Case Studies, and Total Enterprise Simulations: A Natural Co-Existence

Authors

  • S. Dolly Malik
  • Barbara J. Howard
  • Kenneth O. Morse

Abstract

Total enterprise business simulations and the case study method have been the primary learning tools used to incorporate an integrative component within the business curriculum. This paper discusses a third learning tool, which may be used as a supplement to or a substitute for either of the other tools: the business plan. The business planning process creates a real-life simulation situation for students, which allows them to integrate the various business functions to create a meaningful and relevant learning experience. The paper discusses how this learning tool is similar to and different from the case study method and the total enterprise simulation.

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Published

1997-03-06