Expert Systems Combined With Neutral Networks: Tools To Benefit The Marketing Researcher

Abstract

For years, artificial intelligence applications, in the form of expert systems, have assisted academic and professional researchers in the creation and application of marketing system simulation. Today, due to advances in technology, neural network applications have resurfaced in the marketing literature as a useful tool for the marketing researcher. This paper describes a simulator, currently in the construction stage, which employs a combination of expert systems and neural network technologies.