With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior. Topics addressed include body image, virtual goods and brand value.
Table of Contents
Editor's Corner
| Guest Editor's Introduction |
PDF
|
|
Natalie Wood |
|
Peer Reviewed Research Papers
| Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life |
Abstract
PDF
|
|
Jennifer Martin |
|
| Virtual World Affordances: Enhancing Brand Value |
Abstract
PDF
|
|
So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon |
|
| On the Relationship between My Avatar and Myself |
Abstract
PDF
|
|
Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone |
|
| The Social Construction of Virtual Reality and the Stigmatized Identity of the Newbie |
Abstract
PDF
|
|
Robert E. Boostrom, Jr. |
|
| The “New” Virtual Consumer: Exploring the Experiences of New Users |
Abstract
PDF
|
|
Lyle R Wetsch |
|
Research Papers
| Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds |
Abstract
PDF
|
|
Enrique Becerra, Mary Ann Stutts |
|
| Symbolic and Experiential Consumption of Body in Virtual Worlds: from (Dis)Embodiment to Symembodiment |
Abstract
PDF
|
|
Handan Vicdan, Ebru Ulusoy |
|
| Demographics of Virtual Worlds |
Abstract
PDF
|
|
Jeremiah Spence |
|
“Think pieces”
| Surveillance, Consumers, and Virtual Worlds |
Abstract
PDF
|
|
Douglas R Dechow |
|
| Second Life and Hyperreality |
Abstract
PDF
|
|
Michel Maffesoli |
|
| Having But Not Holding: Consumerism & Commodification in Second Life |
Abstract
PDF
|
|
Lori Landay |
|
| Metaverse: A New Dimension? |
Abstract
PDF
|
|
Yohan Launay, Nicolas Mas |
|
| Virtual Worlds Research: Global X Local Agendas |
Abstract
PDF
|
|
Gilson Schwartz |
|
| Real Virtual Worlds SOS (State of Standards) Q3-2008 |
Abstract
PDF
|
|
Yesha Sivan |
|
This
work is licensed under a
Creative Commons Attribution 3.0 License.
The full website for the Journal of Virtual Worlds Research can be found at:
http://jvwresearch.org
Journal of Virtual Worlds Research