Journal For Virtual Worlds Research
Issue Editor: Natalie Wood, Saint Joseph’s University, PhiladelphiaWith so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior. Topics addressed include body image, virtual goods and brand value.
Table of Contents
Issue Editors' Corner
| Guest Editor's Introduction | |
| Natalie Wood |
Peer Reviewed Research Papers
| Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life | |
| Jennifer Martin |
| Virtual World Affordances: Enhancing Brand Value | |
| So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon |
| On the Relationship between My Avatar and Myself | |
| Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone |
| The Social Construction of Virtual Reality and the Stigmatized Identity of the Newbie | |
| Robert E. Boostrom, Jr. |
| The “New” Virtual Consumer: Exploring the Experiences of New Users | |
| Lyle R Wetsch |
Research Papers
| Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds | |
| Enrique Becerra, Mary Ann Stutts |
| Symbolic and Experiential Consumption of Body in Virtual Worlds: from (Dis)Embodiment to Symembodiment | |
| Handan Vicdan, Ebru Ulusoy |
| Demographics of Virtual Worlds | |
| Jeremiah Spence |
“Think Pieces”
| Surveillance, Consumers, and Virtual Worlds | |
| Douglas R Dechow |
| Second Life and Hyperreality | |
| Michel Maffesoli |
| Having But Not Holding: Consumerism & Commodification in Second Life | |
| Lori Landay |
| Metaverse: A New Dimension? | |
| Yohan Launay, Nicolas Mas |
| Virtual Worlds Research: Global X Local Agendas | |
| Gilson Schwartz |
| Real Virtual Worlds SOS (State of Standards) Q3-2008 | |
| Yesha Sivan |
This work is licensed under a Creative Commons Attribution 3.0 License.
The full website for the Journal of Virtual Worlds Research can be found at: http://jvwresearch.org