Vol 5, No 3 (2012)

Managerial and Commercial Applications

Issue editors: Shu Schiller, Wright State University, USA; Brian Mennecke, Iowa State University, USA; Fiona Fui-Hoon Nah, Missouri University of Science and Technology, USA.

The intriguing potential of virtual worlds has attracted a significant amount of scholarly work in the business research domain. As much as we recognize the invaluable contribution made by scholars in this area, we also see the need for more research that can offer visionary perspectives to shape the future design and use of virtual worlds. Through the business lens, virtual worlds are often perceived to be promising yet risky and exciting yet formidable for the use and management of individual and collaborative work. Scholars and practitioners are confronted with an apparent contradiction: on the one hand, the business case for virtual worlds appears to offer great promise; while on the other hand, the observed returns and demonstrable successes are often absent or negligible.

This special issue on “managerial and commercial applications” of virtual worlds aims to highlight research that makes a significant and novel contribution in theory and practice about virtual worlds in the business domain.

Table of Contents

Editor In-Chief Corner

From Orlando to Milan: Virtual Worlds Business Disillusionment PDF
Yesha Y. Sivan

Research Papers

Time for a Post-Mortem?: Business Professionals’ Perspectives on the Disillusionment of Virtual Worlds PDF
Patrick J. Bateman, Jacqueline C. Pike, Nicholas Berente, Sean Hansen
Training Evaluation in Virtual Worlds: Development of a Model PDF
Richard N. Landers, Rachel C. Callan
Avatar Identification on a 3D Commercial Website: Gender Issues PDF
Ingrid Poncin, Marion Garnier

Assembled (rush to press papers)

Does Loving an Avatar Threaten Real Life Marriage? PDF
Richard A Kolotkin, Maggie M Williams, Casey Lloyd, Earnest W Hallford
The Cowl Makes the Monk: How Avatar Appearance and Role Labels Affect Cognition in Virtual Worlds PDF
Jorge Peña, Matthew S McGlone, Joseph Sanchez

“Think Pieces”

A Cross-Case Analysis of Possible Facial Emotion Extraction Methods that Could Be Used in Second Life - Pre Experimental Work PDF
Shahnaz Kamberi


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The full website for the Journal of Virtual Worlds Research can be found at: http://jvwresearch.org