Staging the New Retail Drama: at a Metaverse near you!

Authors

  • Savvas Papagiannidis Newcastle University Business School
  • Michael Bourlakis Brunel University Business School

DOI:

https://doi.org/10.4101/jvwr.v2i5.808

Keywords:

retailing, metaverses, retail theatre, Second Life, electronic business, electronic marketing

Abstract

Consumers have traditionally looked for products that could fulfil their needs and retailers responded to demand by initially adopting product-oriented, and then more recently customer-oriented, strategies. This shift was heavily underpinned by technology which enabled retailers to implement more intelligent approaches that evolved around consumers, based on their profiles. The next step in this transformation is now towards a

Author Biographies

  • Savvas Papagiannidis, Newcastle University Business School
    Dr Savvas Papagiannidis is a Lecturer in Management in the Newcastle University Business School and the Degree Programme Director for the MSc in Ebusiness and Information Systems. He has published many journal articles and book chapters and has also presented his work in a number of international conferences. His research interests mainly revolve around electronic business and its various sub-domains and high tech entrepreneurship.
  • Michael Bourlakis, Brunel University Business School
    Dr Michael Bourlakis is a Senior Lecturer. He sits on the Editorial Board of 5 Journals and edits the International Journal of Business Science & Applied Management. Michael has received funding from various bodies such as, inter alia, the European Union, the Food Standards Agency, the Chartered Institute of Logistics & Transport. He is a Member of the European Technology Platform
Cover of v2 i5

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Published

2010-02-09

Issue

Vol. 2 No. 5 (2009): The Metaverse Assembled

Section

Peer Reviewed Research Papers

License

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