Virtual Commerce (V-Commerce) in Second Life: The Roles of Physical Presence and Brand-Self Connection
DOI:
https://doi.org/10.4101/jvwr.v2i4.760Keywords:
V-Commerce, Second Life, Advergaming, Brand Marketing, Physical Presence, Brand-Self-ConnectionAbstract
Second Life, in a form of advergaming (a portmanteau ofPublished
2012-02-18
Issue
Section
Research-in-brief papers