Virtual Commerce (V-Commerce) in Second Life: The Roles of Physical Presence and Brand-Self Connection

Authors

  • Seung-A Annie Jin Boston College
  • Justin Bolebruch Boston College

DOI:

https://doi.org/10.4101/jvwr.v2i4.760

Keywords:

V-Commerce, Second Life, Advergaming, Brand Marketing, Physical Presence, Brand-Self-Connection

Abstract

Second Life, in a form of advergaming (a portmanteau of

Author Biographies

Seung-A Annie Jin, Boston College

Seung-A Annie Jin, Ph.D. Assistant Professor Boston College Department of Communication 140 Commonwealth Ave 21 Campanella Way, 544 Chestnut Hill, MA 02467, USA Phone:617-552-0939 FAX: 617-552-2286 E-mail: seunga.jin.1@bc.edu

Justin Bolebruch, Boston College

B.A. A graduate from Boston College
Cover for v2 i4

Published

2012-02-18

Issue

Vol. 2 No. 4 (2009): Virtual Economies, Virtual Goods and Service Delivery in Virtual Worlds

Section

Research-in-brief papers

License

The JVWR is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JVWR is freely available to individuals and institutions. Copies of this journal or articles in this journal may be distributed for research or educational purposes only free of charge and without permission. However, the JVWR does not grant permission for use of any content in advertisements or advertising supplements or in any manner that would imply an endorsement of any product or service. All uses beyond research or educational purposes require the written permission of the JVWR. Authors who publish in the Journal of Virtual Worlds Research will release their articles under the Creative Commons Attribution-NoDerivative Works 3.0 United States (cc-by-nd) license. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: