Virtual Worlds Research: Global X Local Agendas

Gilson Schwartz

Abstract


This is a brief essay, we call "think-pieces", designed to stimulate a discussion on a particular topic. For this series of essays we propose the following question:

"Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of 'old wine in a new bottle'?"

Keywords


virtual worlds; Brazil; global; research agendas

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The full website for the Journal of Virtual Worlds Research can be found at: http://jvwresearch.org