Second Life and Hyperreality

Authors

  • Michel Maffesoli Centre d'

DOI:

https://doi.org/10.4101/jvwr.v1i2.354

Keywords:

virtual worlds, post-modernity, hyperreality, Second Life, mythology

Abstract

This is a brief essay, we call "think-pieces", designed to stimulate a discussion on a particular topic. For this series of essays we propose the following question: "Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of 'old wine in a new bottle'?"

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