“Because it just looks cool!” - Fashion as character performance: The Case of WoW

Susana Tosca, Lisbeth Klastrup

Abstract


This paper explores the neglected area of clothing and fashion in computer games, particularly MMORPGs, which we claim is an important aspect of game aesthetics and player performance. Combining knowledge from the cultural studies of fashion with a study of the function and importance of clothing in the gameworld World of Warcraft (WoW), and drawing on qualitative methods, we argue that fashion in an online gameworld like WoW is a vehicle for personal storytelling and individualization.

Keywords


sociality; game design; players; storytelling; fashion; clothing; World of Warcraft; character; performance; identity

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

The full website for the Journal of Virtual Worlds Research can be found at: http://jvwresearch.org